| Pre-conference: |
All
workshops are at the York Holidome, except the
Farmers’ Market
Workshop which is being held at the Central Market,
York PA |
 |
| Farmers’
Market Workshop • $25.00 • 10:00am-2:30pm |
| Meet
at the Historic York Central MarketCome meet with
us at this fine old market house, and learn how
some towns and farmers are returning to prosperity
by restoring their Farmers’ Market tradition
of “fresh & local”. Thom Marti,
workshop leader, owner of Broad Valley Orchard
and market manager for Old Pomfret Farmers’
Market. Jayne Shord, president, South Central
Farm Association, Lamonte Garber, Community Farm
Initiative, Pennsylvania Association for Sustainable
Agriculture, Dan Lease, market manager, York Central
Market |
|
| Fruit
Basket Seminar • $25.00 • 1:00pm-4:30pm |
Kathy
Rohrbaugh & Teri Sinclair, From Brown’s
Orchards & Farm Market
Introductions, Customer service, Techniques, Basics
(Baskets & Fruit), Wrapping it up, Build your
own basket to take with you. |
|
Community
Supported Agriculture Workshop (CSA) • $5.00
10:00am-4:00pm |
Also
called Subscription Farming – Sell memberships
to your farm to the growing number of people who
care where their food comes from!
Rob Ferber, The Philly Chile Company Farm
Discussion will include CSA structure, non-profit
vs. for profit, member involvement, marketing
plans and much more. |
|
| Consumer
Solutions Seminar • $70.00 • 9:00am-4:00pm |
Dr.
Richard George, Erivan K. Haub School of Business,
St. Joseph’s University
This full day seminar will cover delighting your
customers, understanding consumer purchasing behavior,
proven cost-effective marketing, strategic selling
and targeting future growth. Richard George has
spent his entire professional career in the development
of people. With his Harvard MBA and Temple Ph.D.
he worked in marketing research and marketing
man-agement for Scott Paper Company. He has written
half dozen books on a variety of topics and has
been recognized with several awards for teaching
excellence, including the internationally recognized
Lindback Award for Excellence in College Teaching.
Dr. George has published
articles in the Journal of Consumer Marketing,
the Journal of Food Products Marketing, Marketing
News, Supermarket Business, Food and Beverage
Marketing, National Grocer, Pasta Journal, California
Grocer, Brand Marketing, Grocery Headquarters,
Grocery Marketing, Food People, Brand Week and
Progressive Grocer. Some of the organizations
he has consulted for include: Campbell’s
Soup, Island Marine, Nature’s Touch, Fairmount
Park Commission, Del Monte, Pfizer, Wawa Food
Markets, EPA, Uncle Ben’s, 3M, Talinvest,
Musgraves, Consolidated Edison, and the Irish
Food Board. |
|
| Full
Day Tour Option |
York
County Factory Tour • $35.00 • 9:45am-5:00pm
York is the “factory tour capital of the
world”. Visit Martin’s Potato Chip Factory,
box lunch as we get a narrated tour of the murals
of York, tour Harley-Davidson’s assembly
plant and Wolfgang Candy Company. |
|
| Dinner
on your own. |
|
| Evening
Roundtable Discussion • 7:30-9:00pm |
| Steve
Bogash and Thom Marti are leading this open ended
“direct-to-consumer” marketing discussion.
Current hot topics and your concerns will be discussed
in a casual, informative setting. |
|
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